We provide confidential and professional assistance to marketing and communications professionals to help them deal with their personal or professional issues.


Clinically moderated, online peer-to-peer mental health community that empowers individuals to anonymously seek and provide support 24/7


nabs' Speaker Partners

A shortlist of all the amazing partners that nabs works with to deliver on our program and service portfolio.


Mental Health First Aid

nabs is partnering with the Mental Health Commission of Canada  to train industry professionals in Mental Health First Aid (MHFA). Mental Health First Aid is offered to someone with an emerging mental health problem or in a mental health crisis until appropriate treatment is found or the situation is resolved. According to the Mental Health Commission of Canada, 1 in 5 Canadians will be living with a mental health problem this year.


Don’t have benefits? Check out nabs Group Benefits

nabs launches a group health benefits program to assist people and families in our industry who don’t have access to a benefits plan.

nabs has worked with our partners at Medavie Blue Cross to develop a Group Benefits plan specifically designed for marketing and communications professionals in Canada that do not currently have access to a benefits plan already. The coverage is designed for both you and your family. The plan is available in all provinces (except Quebec*) with two options and price plans for consideration – one which includes LTD coverage at a reasonable cost.

Learn More

Career Strategy Group

Twice monthly, nabs hosts a two-hour Career Strategy session for industry professionals in transition.

Led by Senior Career Coach, Trevor Cape, each session combines networking support with delivery of proven strategies to improve your job search effectiveness across key areas including personal branding, messaging, resumes, networking, social media, Interviewing, entrepreneurialism, confidence building and sales.

In this career development energizer, participants discover new ways to leverage and market their unique strengths and expedite their career development through change.

Learn More


We are passionate about providing the industry with expert, impartial and friendly help, advice and career guidance.

Need some confidential advice or guidance?  Call nabs 1-888-355-5548 and have a chat with an unbiased professional counselor who can help you navigate life’s challenges.  Find support to resolve work, health and life issues for you or your family members.

Our team of professionals often help callers with: Anxiety/Stress, Bereavement/Grief Counselling, Financial/Budget Management, Career Counselling, and Mental Health and Wellness.

nabs ripe program

Are you 45+ and looking for work? Or trying to figure out what’s next? This program is your guide to the next, best phase of your career.

The nabs ripe program can help you shift your perspective about work at midlife. It will help you learn the steps, skills, and mindset required to transition to a rewarding new role. And introduce you to a group of equally accomplished and motivated peers. The program includes a two-day workshop, followed by four one-on-one coaching sessions with transition expert Julia Moulden.

Learn More

Financial Support

Important Update:

Our nation is in the midst of the rapidly evolving COVID-19 pandemic, and all of us are paying close attention to what our governments at the city, provincial and federal levels are going to do to help people navigate through this unknown period of time that will surely impact people financially. Many provinces are altering the Landlord and Tenant acts to ensure people stay housed; Financial Institutions are implementing ways for people to manage their mortgage payments, and many of our other service providers for mobile and internet are finding ways to help their customers as well. Every day a new announcement comes out, providing important information to help people across Canada.

Organizations like nabs are not able to take on the financial impact of this virus, and we are not accepting applications for financial support due to this crisis at this time. Our ability as an organization to fundraise and offer critical programs to our industry will be significantly impacted. We will continue to evaluate this position, in the context of other government and employer relief programs that are being announced each day. We are working with industry leaders across Canada, to develop a short and longer term strategy for the people in our industry.

We are all in this together, and there is a nation working together at all levels to help people – and assistance is coming, each day, to help us all manage the financial and emotional impact of this pandemic. Please monitor reliable news sources carefully to determine what programs you may apply to access emergency relief and help you manage in the days and weeks ahead. We appreciate your understanding and patience.

In certain circumstances, nabs will provide short term financial assistance to eligible applicants who are in financial distress and have a clear financial need. The application process includes customized financial counselling and review by a confidential committee.

Our industry is stressful enough without the setbacks that life can sometimes throw at us.  We provide expert financial counselling and short term financial assistance when people need assistance due to illness, injury or unemployment.  Let us help you get back on track.  Inquiries about assistance and eligibility may be directed to Louise Berube lberube@nabs.org

Re-Train Your Brain - Mental Health Series

Are you looking for evidence based Mental Wellness resources? We have partnered with Dr. Joti Samra, R.Psych. to bring you tools that you can use in your everyday life. Whether you are looking to make behavior changes that will stick, or you would like some mindfulness tips, we have it all, and more!

Learn More

nabs Ruth Hancock Scholarship

Ruth Hancock was universally admired in the Canadian broadcasting industry for her diligence, enthusiasm, and fair-minded approach.  For 12 years she managed the Toronto office of the Canadian Association of Broadcasters, and executive secretary of both Broadcast Executives Society and Central Canada Broadcaster’s Association.  In 1973, she joined CTV Network as Director of Promotion and Public Relations, and was appointed   executive assistant to the President of CTV. Ruth was diagnosed with cancer in June 1973 and passed away December 12, 1973.

In 1974, a scholarship fund was established in her memory by CTV, Broadcast Executives Society and Canadian Association of Broadcasters.

Learn More

LifeSpeak, your wellness video library

LifeSpeak is your health and wellness online video library. Top North American experts deliver information in short concise segments. A resource available 24/7, access from anywhere on your smartphone, laptop or tablet, in complete confidence.

Id= lifespeak

Learn More

How does nabs work?


Call nabs 1-888-355-5548

Call the supportline to discuss your needs with a professional.


Get the appropriate help

Once your needs are determined, we will guide you to the appropriate resources or we will give you an appointment with a specialist in your area.


Help at your doorstep

It's time for your personalized appointment (by phone or in person, depending on the services). We hope that our help will have a positive impact on your life!

This Might Interest You

Central Events

Join the CABR in supporting nabs

Join the CABR in supporting nabs The National Advertising Benevolent Society (nabs) is a support […]

Learn More
West Events

nabs AD CHATS, with Frank Palmer

Ad Chats with Canadian Marketing Legend Frank Palmer! nabs AD CHATS with Frank Palmer features […]

Learn More


Don't miss any of our news!