Ad Chats with Canadian Marketing Legend Frank Palmer!
nabs AD CHATS with Frank Palmer features insightful conversations and insider tips from top award winners in advertising.
The host, Frank Palmer, is a certified Canadian Marketing Hall of Fame legend who has grown and led some of Canada’s largest marketing, advertising and communications agencies for decades. In each episode, Frank will interview other ad industry leaders on their secrets to advertising success with the cheeky, candid camaraderie you’d expect from close, creative friends and sometimes rivals. And you get to eavesdrop!
Produced by nabs, this podcast is intended to support, entertain, and enlighten all aspiring and current professionals in the marketing, media and communications industries who want to learn about advertising from the best in the world, and for anyone curious about the people behind the most awesome ads you’ve ever seen!
2021 AD CHATS GUEST SPEAKERS
○ Episode 1: Chris Staples, Rethink Canada
Chris Staples is one of Canada’s leading creative thinkers. He has been named the number-one ranked creative director in the country an unprecedented 10 times over the last four decades. In 1999, Staples co-founded Rethink, and today he serves on the Rethink Board of Trustees, helping protect the agency’s long-term sustainability and independence.
○ Episode 2: Arlene Dickinson, President and CEO of Venture Communications and CBC Dragon’s Den
Arlene Dickinson is a serial entrepreneur and General Partner of District Ventures Capital, a venture capital fund focused on helping market, fund and grow entrepreneurs and their companies. She is a three-time best-selling author, podcaster and accomplished public speaker. Dickinson is widely recognized for her role as a Dragon/Venture Capitalist for over 12 seasons on the multi-award-winning CBC television series, Dragons Den.
○ Episode 3: Denise Rossetto and Todd Mackie, Broken Heart Love Affair
Denise Rossetto is recognized as one of Canada’s top Creative Directors and again this year ranked in the top five in Strategy Magazine’s Creative Report Card. Prior to founding Broken Heart Love Affair, Denise spent five years at BBDO where she got the agency onto the podium at this year’s Strategy Agency of the Year awards. She was also part of the team that brought home the Agency of the Year award for four years at DDB.
Todd Mackie has consistently been one of Canada’s top ranked Creative Directors. This year again, he ranked in the top five of the Strategy Magazine Creative Report Card. In his last 5 years as the Co-CCO of BBDO Toronto, he helped lead his agency to many international and national awards on a variety of different clients. He also won the Grand Prix award for the most effective campaign in the country twice and topped the Cassie’s Effectiveness Index.
○ Episode 4: Keith Reinhard
Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc. — one of the world’s largest and most awarded advertising agency networks. As a working creative director, Keith and his team gave birth to McDonald’s “You Deserve a Break Today,” named the number one jingle of the 20th Century by Advertising Age magazine, as well as McDonald’s famous tongue-twister,“Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions on a sesame seed bun.” He and his group also created State Farm’s long-running theme, “Just Like a Good Neighbour, State Farm Is There.” His teams have been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Amtrak, Kraft Foods, Unilever and many others.
○ Episode 5: Noel O’Dea, Founder and Director of Strategic and Creative Planning at Target Marketing & Communications Inc
Is differentiation simply the opposite of “best practices?” Why is it important to appeal to travellers instead of tourists? And how do you attract top global creative talent to a small agency at one of the four corners of the earth? Storytelling and serendipity – hear how important these are to Noel O’Dea when he joins Frank Palmer on nabs Ad Chats. Noel O’Dea is the Founder and Director of Strategic and Creative Planning at Target Marketing & Communications Inc. Founded in 1980, Target is Canada’s longest-running independent agency. Based in St. John’s, Newfoundland, Target remains fiercely independent, and stubbornly rooted in a place known for creativity, humour, and non-conformity. Perhaps best known for its campaigns for Newfoundland and Labrador Tourism – the most awarded, and most successful destination branding and advertising campaign in North America – Target has helped build national and international brands for Air Canada Tango and Jazz, Nestlé and Unilever, Maple Leaf and McCain, Rogers and Bell, and Labatt and Molson.
○ Episode 6: Christina Yu on Global Mentorship, Cars & Beer
Ever wondered about the difference between working in an independent agency VS a holding company? How is CPR super-sexy? And what happens when you make a car bark? Find out all these answers and more when Frank welcomes Christina Yu to Ad Chats! Christina Yu has won over 100 advertising awards, including Clios, the One Show and more than a few Cannes Lions. She’s represented Canada as a judge at the prestigious Cannes Lions Awards and led creative strategy as VP and Creative Director at agencies like Leo Burnett, Taxi, BBDO, Lowe Roche, Red Urban and Rethink. She’s been recognized as one of Canada’s Top 100 Though Leaders by Strategy Magazine and is currently a partner at Ostrich Studios.
○ Episode 7: Frank Palmer & Terry O’Reilly Connect Courage in Advertising
Long before he had a radio show, Terry was an award-winning writer at Canada’s top advertising agencies, creating campaigns for top brands such as Labatt, Bell, Nissan and Pepsi USA. In 1990, he co-founded Pirate Radio & Television with eight recording studios in Toronto and New York City. In 2005, he became the host of the CBC Radio One/WBEZ Chicago radio show, Under The Influence, with over one million listeners a week. To date, his podcast has been downloaded 50 million times. He has been given a Lifetime Achievement Award by the Advertising & Design Club of Canada, and has been granted Honorary Degrees from three Canadian universities. Terry has written three books, and the latest is “My Best Mistake” about people who made catastrophic career decisions – but it ended up being the best thing that ever happened to them. He has a wonderful wife and three lovely daughters, who like some of his work.
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