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CMA and nabs announce new partnership

Toronto, ON – February 21, 2019 – The Canadian Marketing Association (CMA) and nabs Canada today announced a new partnership to increase awareness of, and support for, nabs programs that assist professionals in the marketing and communications sector who face personal, career and family challenges.

“We are delighted to enter this partnership with nabs because of the scope and calibre of its programs, focusing on the health, well-being and development of all individuals in the media, marketing, production and communications industry in Canada,” noted John Wiltshire, president and CEO of the CMA. “The vast majority of the people nabs serves are connected to one of our members, and we are well aware of the profound impact of nabs’ assistance.”

“With more than 400 company members across the client, agency and marketing services sectors, the CMA represents the full spectrum of our charity’s constituents and provides a powerful platform to increase awareness and appreciation for how nabs helps our industry every day, respecting the confidentiality of people’s circumstances, and providing a customized circle of care to help support them,” said Jay Bertram, executive director of nabs. “Working together, we can make an even more powerful impact on our changing industry.”

For over 35 years, nabs has been providing short-term financial assistance, professional workshops, private counselling and assistance programs to professionals in the broad marketing and communications sectors. Over the past year, nabs supported more than 3,000 individuals and their families. Programs and services are funded by the industry, for the industry, and available to individuals at no cost.

“nabs recognizes the calibre and strength of CMA educational offerings, compliance guides and other tools that provide marketers with the knowledge and professionalism to succeed in their careers,” Bertram noted. “This dovetails perfectly with nabs’ commitment to support individuals in their career paths.”

As part of the partnership, the CMA will offer one spot in its Chartered Marketer program, a two-year designation program valued at $8,000, to an individual identified by nabs. Other partnership elements include speaking and fundraising at various events to raise awareness about nabs, expanded presence at the annual CMA Awards, and partnering at business schools and colleges to ensure the people entering our industry are aware of all the services provided by both organizations.

“nabs is a critical and important resource that all our members can access and support,” noted CMA board chair and former national nabs board chair, Aldo Cundari. “I have experienced first-hand how nabs supports individuals and their families in their greatest time of need. The industry needs nabs. As the leading marketing association in Canada, the CMA is proud to partner with nabs.”

Read the full release here: PRESS RELEASE

Par Mark Neves